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Survey: Australian corporates more mean than green
Australia’s corporate road warriors appear to be more mean than green, according to a new business travel survey.
Only 38% of Australians surveyed said they would be prepared to pay more to stay at a conspicuously green hotel. This compares with 91% of Chinese, 67% of Indonesians and 62% of Indians
The Accor Asia Pacific Business Traveller Survey 2011 shows that out of the 10,437 respondents, Australian business travellers were the second least-inclined to pay more for a credentialed “green†hotel.
This was despite the fact that Australians had the largest and least-restricted travel budgets in Asia Pacific.
The research, conducted by Asia Pacific research consultancy Cimigo Ltd, surveyed members of Accor’s A|Club loyalty programme from eight destinations: Australia, China, Hong Kong SAR, India, Indonesia, Singapore, New Zealand and Thailand.
“The survey found that business travellers in Asia Pacific were increasingly ‘environmentally aware’ but travellers from Asia were far more likely to put their money where their convictions were when it came to supporting environmentally-friendly hotels,†said Evan Lewis, vice president communications for Accor Asia Pacific.
“This is possibly because in Asia environmental awareness is a newer phenomenon than in Australia, where the current carbon tax debate may have led to greater environmental apathy towards paying more for supporting green hotels.â€
Ian Jarrett
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