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Survey finds business travelers want single source
US business travelers want new and integrated online services from their corporate travel agency, according to a recent survey.
The study found travelers wanted services beyond the simple ability to self-book air, hotel and rental cars online, according to Harris Interactive.
The survey was an effort to measure business traveler opinion on how booking and managing travel can be more productive.
The survey found the problem cited most often (56%) was logistical difficulties such as changing travel plans on the road or finding a good restaurant.
More than one fourth (27%) of travelers valued a one-stop-shop for booking travel services beyond air, rental car and hotel — such as event tickets and dinner reservations.
The study was commissioned by Orbitz for Business and Travelport, both subsidiaries of Cendant Corporation’s Travel Distribution Services Division.
The survey results highlight an opportunity for travel management companies, online or otherwise, to implement new technologies and features that fit directly into a business traveler’s workflow, says Dean Sivley, chief product and marketing officer for Cendant Corporate Travel Solutions.
“By addressing the everyday business traveler’s need for practical, real- time information and capabilities in a single, highly accessible service, travel management companies can dramatically raise the relevance and user satisfaction of their offerings,” he said.
He added:
“If business travelers are able to pre-book most elements of their trip, and have information and real-time updates pushed to them based on their preferences and itineraries, they have more time to accomplish what they need to do — eliminating many of the difficulties associated with business travel.”
Report by David Wilkening
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