United Kingdom
United States
Asia Pacific
Survey: What Brits want from adventure holidays
Flag carrier Icelandair has conducted a study to identify the motivation of Brits when choosing an adventure holiday.
It says activities such as hiking (31%), camping (25%), and horse riding (23%) figure highly.
The go-to adventures for Brits
Brits would go on a camping holiday whilst 20% would prefer four-wheel driving.
Boat trips can come in many shapes and sizes from whale watching to floating parties, and over half would head out to sea on a boat trip when abroad.
When queried what benefits they associate with being adventurous, more than two in five stated a confidence boost.
This impacts women more than men, as 14% more women concurred.
Nearly half of women also felt more fulfilled partaking in adventurous activities compared to just 32% of men.
The study suggests women seemed to benefit more from adventures than men across all categories.
In fact, nearly a quarter of men saying they feel ‘no benefits in particular’.
Mental health expert reveals the health benefits of adventure travel
Mental health expert Dr Deborah Lee explained why adventure travel is important for mental health and physical wellbeing.
“There’s no doubt that holidays have both physical and mental health benefits. The more active the adventure, the better the physical benefits from weight loss to increased oxygen in the bloodstream.”
Just being outdoors is known to lower your heart rate and blood pressure showing how impactful the natural world can be.”
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled