Flag carrier Icelandair has conducted a study to identify the motivation of Brits when choosing an adventure holiday.
It says activities such as hiking (31%), camping (25%), and horse riding (23%) figure highly.
The go-to adventures for Brits
Brits would go on a camping holiday whilst 20% would prefer four-wheel driving.
Boat trips can come in many shapes and sizes from whale watching to floating parties, and over half would head out to sea on a boat trip when abroad.
When queried what benefits they associate with being adventurous, more than two in five stated a confidence boost.
This impacts women more than men, as 14% more women concurred.
Nearly half of women also felt more fulfilled partaking in adventurous activities compared to just 32% of men.
The study suggests women seemed to benefit more from adventures than men across all categories.
In fact, nearly a quarter of men saying they feel ‘no benefits in particular’.
Mental health expert reveals the health benefits of adventure travel
Mental health expert Dr Deborah Lee explained why adventure travel is important for mental health and physical wellbeing.
“There’s no doubt that holidays have both physical and mental health benefits. The more active the adventure, the better the physical benefits from weight loss to increased oxygen in the bloodstream.”
Just being outdoors is known to lower your heart rate and blood pressure showing how impactful the natural world can be.”
