Sustainable destination report; half price review offer now 25 copies only available

Special Vision TravelMole review copy offer hot off the press PLUS follow the path of an innovative entrepreneur developing and marketing a destination

The new Sustainable Destination Report 2011 is now available – full details of the report and its ethos are available for FREE download HERE

Clearly there will be those destinations that will not only get the tourist numbers but also benefit from them economically, culturally, socially, environmentally.

And those that won’t

• In this current time of economic challenges and dramatic source market movements, the pressure is greater than ever for destinations to use tourism as a method of economic regeneration.
• Destinations all over the world are now out to grow dramatically. To take just three examples, Egypt, Morocco and South Africa are both aiming to practically double their arrivals within the next 10 years.
• The question must be asked: where will all these tourists come from and what financial benefits will they deliver to host economies?
• And, what social, cultural, environmental benefits will these millions of tourists bring? Or will they simply be a drag on the host community? With inevitable political consequences.

The report is designed as an invaluable asset to assist in developing winning strategies for destinations.

Mariette du Toit Helmbold CEO of Cape Town Tourism is a key contributor to the Sustainable Destination Report and shares her secrets for success

South Africa is certainly one of the real winners in world tourism. Not only have they dramatically increased their arrivals (and spend) but they have also kept their eye on leakage and have used tourism as a powerful method for social inclusion. Their clever policy has kept its eye on the whole value chain from the airlines bringing tourists in to the tourist spend – without forgetting the tourism experience.

The Sustainable Destination Report 2011 aims to give any destination the opportunity to fast track their sustainable tourism creation, marketing and development.

If you are responsible for any (or all!) of these functions at a destination: Marketing, Partnerships, Strategy, Membership, Tourism product creation and/or Library  – you need to read this report.

A limited number of review copies are currently available for Vision on Sustainable Tourism and TravelMole readers.

Find out more HERE

PLUS…Not only created but put into action… a living, breathing case study … how a small entrepreneur (or a co-operative, or a local tourist board or anybody!) with little or no capital can create a tourism enterprise that is economically, culturally, socially and environmentally sustainable – and leaves a great legacy too! Starting next week – follow our intrepid entrepreneur’s progress email [email protected] for details

The Sustainable Destination Report is part of the Sustainable Tourism Report Suite which includes:

The Sustainable Tourism Minister’s Briefing 2011, which surveys 2010 events, the market for sustainable tourism and the major current players. 57 pages in total and simply all a busy minister or high level tourism professional needs to know to access the sustainable tourism industry. Major introduction by Professor Geoffrey Lipman. OUT NOW

The Sustainable Tourism Marketing Guide 2011 State of the art marketing for sustainable tourism – co-authored with Ogilvy PR one of the world’s great marketing organisations. OUT NOW

The Sustainable Tourism Report 2011. Now in its 9th year this definitive, comprehensive annual report provides everything that a travel and tourism professional needs to know about sustainable tourism both from outbound and an inbound aspects. Due out May/June

The Tourism and Carbon Market Guide 2011. Global warming is by far the biggest challenge the travel and tourism market has ever faced – but there are many opportunities too, for the second year, this guide sets out to survey the industry,  and offer the opportunities. Due out May/June

SustainableTourism2011 is designed to enable you to communicate all the basic information about sustainable tourism benefits to your stakeholders, suppliers, network, employees and partners – in a truly accessible and engaging format. Due out June

Sustainable Tourism Report Suite supporters are:
Change for Tomorrow, Discover Ltd, Cape Town Tourism, Innovation Norway, Six Senses Resorts and Spas, Virgin Holidays, ABTA, Thomas Cook, Ogilvy PR.

Just a few comments about the Sustainable Tourism Report Suite 2010: “Very useful and insightful report would recommend” Thea Chiesa World Economic Forum.“The report is an inspiration” Ingunn Sornes Innovation Norway “The report makes it easy to do our work” Dagmar Schrieber Kazakhstan Tourism Association”

Report subscribers and purchasers include these and more organisations:

Booz & Co, UNWTO, World Economic Forum, Eihab Oman, MCI Management Center Innsbruck, Sustainable Travel International, Mesoamerican Reef Leadership Program, Singita Africa, Ecole Hoteliere de Lausanne, Kazakhstan Tourism, Rezidor Hotel Group, Internationale Fachhochschule Bad Honnef , WWF, Sustainable Side of the Street, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Micato Safaris, Hilton Hotels Corp, Visit Britain, Visit England, Visit Scotland, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, IFC, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, and many, many more.