SUSTAINABLE TOURISM REPORT – NOW EXCLUSIVE TO VISION SUBSCRIBERS

The comprehensive Totem Sustainable Tourism Report is now to be available exclusively to VISION on Sustainable Tourism subscribers.

Said author and report editor, Valere Tjolle “This year’s report is intended as an effective tool to enable readers navigate their way through the jungle of information to get the top prize! A sustainable, quadruple bottom line!”

“I’m very satisfied with the report contents and this year we’ve been able to include much more useful – and very current – information. Given the World Bank’s renewed interest in tourism investment, and TUI’s ramping up of their sustainable capacity, we’ve even been able to include a listing of all the major development banks and donor agencies”

“The 45 page report highlights the challenges – food security, climate change, global economic situation, development & the MDGs, terrorism & political instability. And gives a run down of the powerful marketing opportunities. Plus a public that are really up for buying, and living, “Lifestyles of Health and Sustainability”. Never before have there been such challenges and such enormous opportunities.”

“Tourism business winners will understand and negotiate the dangers, utilise the opportunities and deliver tangible and sustainable benefits to their balance sheets and profit and loss account. They will reap financial, cultural, environmental and social benefits.”

The new easy-to-read guide enables the reader to pick a successful way through, and benefit from, the more and more complex agenda for change. Sections include:

– Sustainable Business Opportunities for Travel Agents, Tour Operators, Hotels & Resorts, Spas, Destinations & Visitor Attractions

– Marketing in an ever more complex choice of media and marketing disciplines

– Insider forecasts to the direction the tourism business will take

– Guide to climate change, Carbon footprints and carbon Offsetting

– Mainstreaming CSR and development opportunities for tourism

– Listings of donor agencies

– 50 Sustainable Tourism enterprises to follow

The 2008 report is priced at UK£100, US$200, €140

For further information contact: [email protected]

In his executive summary, Valere said “Often it’s one or two relatively small events that emphasise the power and momentum that a really big movement has gained. In this case, there have been two staff announcements that have surfaced in the last couple of weeks, emphasizing the importance of the sustainable tourism movement.

The World Bank, having had “no involvement in tourism” since its seminal role in
tourism development in the 1960’s and 70’s is advertising for a “Senior Tourism
Investment Officer”.

TUI UK, part of the big and prescient tour operator, has announced that its
sustainable development capacity has been substantially boosted.

Global tourism is set to hit 1.1 billion arrivals by 2010, its dramatic growth, now to be
fuelled by the emerging developing countries such as India, China and Russia with
rabid appetites for travel.

Notwithstanding Greenhouse Gas emissions, notwithstanding terrorism threats,
notwithstanding food and fuel chaos, notwithstanding cultural and environmental
depredations – global tourism grows unabated.

Sustainable tourism seems to be the answer to a question that neither the travel
industry or its customers seems yet to have asked.

But they will. The writing is not only on the wall, its in our air, it’s on our mountains,
it’s in our sea, it’s in our cities and our countryside The writing is on the enormous
health warning that our children’s social, cultural and environmental legacy will carry.

Not only is sustainable tourism the answer, but it also delivers substantial benefits in
terms of marketing, development, profits and durability.

From a niche activity, pursued by little operators, agents and NGOs, it is on the pointn of entering the mainstream. Now endorsed by every single trade and public organization from the UNWTO through PATA, IATA, ABTA, FTO, SKAL, sustainable tourism has now gained the commitment of the commercial industry.

No longer an activity, sustainable tourism is set to become a feature.

The 2008 report is priced at UK£100, US$200, €140

For further information contact: [email protected]

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