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Sustainable tourism the focus of Brazil talks
Representatives from Washington DC’s Counterpart International and The Odebrecht Group of Brazil are meeting to investigate how large-scale tourism can be sustainable.
Earlier this year, Instituto de Hospitalidade (IH), set up by Odebrecht – one of South America’s largest corporations, unveiled a joint venture with Counterpart International to pursue several sustainable tourism initiatives, including an international centre for sustainable tourism development along Brazil’s Atlantic coast and a park to preserve cultural history.
“We are excited that one of the largest companies in the world is committed to making large scale tourism sustainable and good for all stakeholders in the community,” said LeLaulu, who noted that officials will decide how they can involve as many community tourism players in the huge ‘coconut coast’ of Bahia state.
Involving Caribbean destinations also is important said LeLaulu – one of the visionaries behind the Caribbean Media Exchange on Sustainable Tourism series of meetings. LeLaulu said Caribbean industry players will be encouraged to undergo training at this facility and share their expertise with some of the world’s leaders in the field of sustainable tourism.
Jamaican hotel entrepreneur, John Issa, has already opened a SuperClubs resort in Bahia, recognizing the huge potential in this part of the world. The Breezes resort is at Costa do Sauípe, a 500 acre complex just 50 miles north of historic Salvador, Bahia.
With support from the Inter-American Development Bank, SEBRAE (Brazilian Agency for Small Business Assistance), The Odebrecht Group, The Bank of Brazil and others, IH has raised and already invested more than US$15 million in a series of innovative sustainable tourism projects, boosting awareness of the industry’s potential in Brazil while underscoring the need for careful stewardship of natural and human resources.
Counterpart International, which has more than 37 years of experience building local community capacity to enhance civil society, private enterprise, environmental resource management, humanitarian relief and healthcare, said it is keen to share lessons learned from its worldwide projects.
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