Sweden wants to end confusion with Switzerland

Friday, 24 Oct, 2023 0

Do you struggle to tell the difference between Sweden and Switzerland? If so, you are in good company.

Incredibly, about 120,000 people each year google the question: “Are Sweden and Switzerland the same?”.

Sweden is now taking action to end the confusion.

Reaching out to the Swiss, the Visit Sweden tourist board wants the two countries to showcase its unique offerings to make the distinction between the two clear, and dispel the confusion.

The first draft of the official settlement between Sweden and Switzerland has been presented and Visit Sweden is hopeful to get it signed. They are open to discussions.

According to research from Visit Sweden, over two-thirds of Brits were unable to locate Sweden on a map.

It found 13% thought Sweden and Switzerland were the same place.

A number of Brits also wrongly highlighted IKEA (15%) and ABBA (13%) as things they loved about Switzerland.

“If people struggle to separate our two countries, we need to help them. We can’t change the names of our nations, but we can become more distinct,” said Susanne Andersson, CEO of Visit Sweden.

“It’s time to decide who promotes what, and hopefully we can reach an agreement.”

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

The Paris 2024 Organising Committee for the Olympic and Paralympic Games is responsible for planning, organising, financing and delivering the...

Holiday Extras is the UK market leader in airport parking, airport hotels, worldwide airport lounges, destination car hire, airport transfers...

Jet2.com is the UK’s third largest airline, flying from ten UK airports to more than 60 destinations across Europe and beyond....

The Detroit Metro Convention & Visitors Bureau (DMCVB) is the only organization that promotes metro Detroit regionally, nationally and...

The State of Michigan is blessed with the riches of unspoiled nature: the nation’s longest freshwater coastline, lakes that feel like...

Atout France guides and supports the French regions with their development strategy and helps set up investment projects in order...

For over 18 years and over 106 completed events, the Travel & Adventure Show has connected over 2.5 million travel...

If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival cruise. Growing since our founding in...

Wonderful Indonesia Indonesia is a country blessed with countless wonders. What makes this country unique is its diverse culture and...

Consisting of the three Maritime provinces of New Brunswick, Nova Scotia, and Prince Edward Island as well as Newfoundland and...

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s...

IHG Hotels & Resorts: Redefining Hospitality Excellence IHG Hotels & Resorts is a globally renowned hospitality company that stands at...

ITB Asia, Asia’s Leading Travel Trade Show, is an annually held B2B trade show and convention for the travel industry; it is designed...

Via Croatia is a concierge-type, full-service luxury DMC working exclusively with travel agents and luxury tour operators. With 20 years...

Blue Diamond Resorts consistently goes above and beyond guest expectations by delivering groundbreaking vacation experiences through our exceptional collection of...

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels...