Sweden wants to end confusion with Switzerland

Thursday, 24 Oct, 2023 0

Do you struggle to tell the difference between Sweden and Switzerland? If so, you are in good company.

Incredibly, about 120,000 people each year google the question: “Are Sweden and Switzerland the same?”.

Sweden is now taking action to end the confusion.

Reaching out to the Swiss, the Visit Sweden tourist board wants the two countries to showcase its unique offerings to make the distinction between the two clear, and dispel the confusion.

The first draft of the official settlement between Sweden and Switzerland has been presented and Visit Sweden is hopeful to get it signed. They are open to discussions.

According to research from Visit Sweden, over two-thirds of Brits were unable to locate Sweden on a map.

It found 13% thought Sweden and Switzerland were the same place.

A number of Brits also wrongly highlighted IKEA (15%) and ABBA (13%) as things they loved about Switzerland.

“If people struggle to separate our two countries, we need to help them. We can’t change the names of our nations, but we can become more distinct,” said Susanne Andersson, CEO of Visit Sweden.

“It’s time to decide who promotes what, and hopefully we can reach an agreement.”

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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