TAG unveils new identity
Travel and event management company The Appointment Group, has unveiled its new identity, which it said is more reflective of its values.
It includes a new TAG logo, strapline and website.
CEO Steve Barrass said: "This rebrand is an important milestone in TAG’s history. It is a necessary step ensuring TAG retains its established values, beliefs and enviable reputation whilst developing a new and modern identity which is essential in such a rapidly evolving and busy industry."
The company’s release said the new image was ‘designed to clearly communicate the company’s overarching promise as a high-end, service-driven travel and event management company, committed to meeting the needs of a diverse marketplace’.
TAG appointed industry veteran Terry Williamson as non-executive chairman earlier this month together with Stuart Mackay as chief technology officer and Jennifer Pratt as chief people officer, and last week Ruth Hilton joined as a commercial contractor for its Private Clients division, with the aim of growing its leisure business.
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