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TAG unveils new identity
Travel and event management company The Appointment Group, has unveiled its new identity, which it said is more reflective of its values.
It includes a new TAG logo, strapline and website.
CEO Steve Barrass said: "This rebrand is an important milestone in TAG’s history. It is a necessary step ensuring TAG retains its established values, beliefs and enviable reputation whilst developing a new and modern identity which is essential in such a rapidly evolving and busy industry."
The company’s release said the new image was ‘designed to clearly communicate the company’s overarching promise as a high-end, service-driven travel and event management company, committed to meeting the needs of a diverse marketplace’.
TAG appointed industry veteran Terry Williamson as non-executive chairman earlier this month together with Stuart Mackay as chief technology officer and Jennifer Pratt as chief people officer, and last week Ruth Hilton joined as a commercial contractor for its Private Clients division, with the aim of growing its leisure business.
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Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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