United Kingdom
United States
Asia Pacific
Take a memo and win a million dollar trip Down Under
Businesses in the UK have been invited to enter a global competition to win a AUD$1 million (£621,000) trip to Queensland, which is eager to show the world it is back in business following the devastating floods.
The winning company will receive an all-expenses-paid trip to the state for as many employees as the firm will allow to travel.
“Every year companies invest billions of dollars in corporate reward holidays for their staff,” said Queensland premier Anna Bligh.
“The Million Dollar Memo challenge to businesses is simple, go to our website, www.milliondollarmemo.com, to tell us why your workplace deserves to win $1 million worth of unique travel experiences right here in beautiful Queensland."
Entrants need to create an entertaining 60-second video that shows what makes their company great – and why they think Queensland is the ultimate reward for their staff.
Minister for tourism Jan Jarratt said the global campaign, valued at $6.9 million, follows the Best Job in the World promotion and aims to position Queensland as one of the world’s leading destinations for the travel incentive market.
“It doesn’t matter if you have 3000 employees or just three – the Million Dollar Memo applies to companies and workplaces throughout Australia and around the world,” she said.
More than 55,000 Million Dollar Memo coffee cups will be distributed to coffee outlets in major cities throughout Australia.
The Million Dollar Memo is open to anyone from any organisation, company, business or workplace in any country and will run from 18 March until 1 May.
The competition will consist of three phases; a top 50 short-list, a final 20 list and an Incentive Challenge which will see a representative of each of the final 20 companies travel to Queensland to complete a set of challenges in locations throughout the state from August 23.
By TravelMole Asia
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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