United Kingdom
United States
Asia Pacific
Take a memo: Queensland is back
Businesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland’s latest global marketing campaign.
Domestic and international businesses have been issued with a global challenge, in the form of a memo, to compete in the promotion and secure five-star and adventure travel experiences at a range of leading Queensland destinations
“Every year companies invest billions of dollars in corporate reward holidays for their staff,†said Queensland premier Anna Bligh.
“The Million Dollar Memo challenge to businesses is simple, go to our website, www.milliondollarmemo.com, to tell us why your workplace deserves to win $1 million worth of unique travel experiences right here in beautiful Queensland.”
Entrants need to create an entertaining 60-second video that shows what makes their company great – and why they think Queensland is the ultimate reward for their staff.
Minister for Tourism, Jan Jarratt said the global campaign, valued at $6.9 million, follows the Best Job in the World promotion and aims to position Queensland as one of the world’s leading destinations for the travel incentive market.
“It doesn’t matter if you have 3000 employees or just three – the Million Dollar Memo applies to companies and workplaces throughout Australia and around the world,†she said.
More than 55,000 Million Dollar Memo coffee cups will be distributed to coffee outlets in major cities throughout Australia.
Jarratt said the global promotion would further assist the state’s tourism industry following recent natural disasters.
The Million Dollar Memo is open to anyone from any organisation, company, business or workplace in any country and will run from 18 March until 1 May.
The competition will consist of three phases; a Top 50 short-list, a Final 20 list and an Incentive Challenge which will see a representative of the final 20 companies travel to Queensland to compete in unique locations throughout the state from August 23.
Ian Jarrett
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike