TAT launches new marketing campaign
The Tourism Authority of Thailand has unveiled its latest marketing campaign, dubbed “The Miracle Years of Amazing Thailand”, tasked with doubling both arrivals and income by 2014.
The agency will spend heavily over the two-year campaign on marketing activities and communications, both within Thailand and abroad to build awareness.
The biggest spend will be on bringing and continuing major events in Thailand.
Prakit Phiriyakiat, deputy governor for marketing communications, said that at least seven big events have already been lined up over 15 months to attract foreign tourists.
TAT will continue promoting traditional Thai festivals like Loy Krathong as world events.
TAT projects total arrivals climbing to more than 19 million next year, up from the forecast of 17 million this year. The government wants to see 30 million arrivals per year by 2014.
The Tourism Ministry has said it would maintain tourism stimulus measures such as waiving visa fees for certain countries to lure foreign tourists and a tax deduction to encourage local travel.
The ministry is seeking a special budget from the government to develop attractions and upgrade the entire industry.
Ian Jarrett
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