United Kingdom
United States
Asia Pacific
TAT teams up with the BBC to promote Songkran
The Tourism Authority of Thailand TAT has tapped the BBC to help promote the Thai Songkran festival to a global audience.
TAT teamed up with the BBC for a first of its kind campaign.
The festival was just nominated for UNESCO Intangible Cultural Heritage status.
A 30-second animated ad was produced by BBC Storyworks.
It will run until June 15 and highlights the social and cultural impact of Songkran via an animated character going through various Thai experiences
It draws on the Thai culture and its people, food, nature, and landscapes.
The campaign is running on the BBC app, BBC website and the BBC News channel.
John Williams, Vice President, Advertising Sales, Singapore & SEA, BBC Studios Global Media & Streaming, said “BBC News’ TV and digital platforms are well-placed for reaching and engaging with travel-interested audiences.”
“This fun, innovative animation is also a great way to bring returning travellers to Thailand as it shows an abundant number of reasons they would want to visit again.”
Related News Stories: TAT hails permanent visa-free pact with China – TravelMole Amazing Thailand – TravelMole Thailand April Update – TravelMole Pacific Asia Travel Association (PATA) – TravelMole
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors
Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal
Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President
Expedia TAAP incorporates AI for their 100,000 registered agents
Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals
MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity
Unlocking Opportunities: Viator Empowers Travel Agents with Innovative Tools and Expansive Offerings
BA flight attendant taken off duty after boozy altercation
Virgin Voyages cracks down on agents’ shady sales tactics
Ship crew member arrested after stabbing attack
Two dead, others missing after River Danube boat collision
Disney gets green light for a fifth Florida theme park