United Kingdom
United States
Asia Pacific
Tech startup Impala unveils rebrand
Travel tech startup Impala has announced a complete rebrand which includes a new visual identity and strategic direction.
Impala offers Open Distribution, allowing hotels to start offering rooms – and room sellers can start selling them – in just a few minutes and without complex integration.
It enables hotels and room sellers to work directly to negotiate deals and reach new markets.
It puts control back in the hands of hotels and room sellers to build direct relationships and negotiate commission rates directly.
As a provider of Open Distribution, Impala has spent years developing its API and simple dashboards.
The Impala rebrand includes a new visual identity developed in partnership with leading design agency, Pentagram.
The colours reflect the nostalgic travel experiences of sand, sea and sun and the new Impala logo represents both a compass and an Impala which represents the speed, ease and efficiency of the product.
“Our new visual identity, tone of voice and category positioning are designed to make Open Distribution – and the benefits it can offer everyone in travel – accessible and easy to understand,” Impala CMO, Caroline Hudack said.
Impala is backed by Lakestar, Kima Ventures, Stride VC and Latitude, who backed Airbnb, Trivago and Deliveroo.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel