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Technology investment on the increase
Travel companies are investing more in technology and taking advantage of the solutions available.
Operators and agents are now increasing their technology spend because they have become comfortable with how to harness the technology, according to Dolphin Dynamics chief executive Roberto Da Re.
Speaking at WTM’s ‘The Future Is Now’ seminar Da Re said that travel companies were also more willing to invest in and adopt new technology because of the need to differentiate themselves in a crowded marketplace.
“People are starting to see technology as one of the few things they can use to differentiate themselves. Technology is not just about your image on the web it’s about the whole way you operate.”
Da Re also said the leisure sector was ahead of the business travel sector in terms of investment.
“Business travel has been napping a little bit and in the past couple of years there has been no major development. Business travel agents have been sitting on the fence and letting some companies infringe on their market.”
Da Re added that he had high hopes for technology to come down in price because much of the Travel 2.0 solutions are still too expensive to be accessible to all sectors of the industry.
Report by Linda Fox
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