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‘Technology will never replace the travel agent’
Travel technology consultant Paul Richer says travel agents are relying more and more on technology, but says travel will always need the human face.
Mr Richer’s consultancy, Genesys has just published its Travel Agency Technology Review (released every 18 months).
Paul Richer, Senior Partner of travel technology consultancy, Genesys told TravelMole: “Since the last edition of our review, we have seen a much wider range of technology suppliers targeting travel agents. This reflects the fact that the travel industry is relying more and more on technology to deliver its services cost effectively.
“Technology will never replace the human face of the travel agent, but it can certainly help agents work more efficiently. It also allows agents to reach out to new markets beyond their front doors. ”
The review gives the lowdown on what technology companies have to offer agents in terms of products, training and support. In some cases it provides information on who their clients are.
The review features ten new suppliers this year taking the total to 48. They are split into ten categories: Front/mid/back-office systems, GDSs, GDS automation tools, travel extranet portals, Viewdata interface/connectivity, web development and sales applications, GDS connectivity specialists, sales applications, net fares and rates databases and online booking engines.
Mr Richer told TravelMole: “As the life of a travel agent becomes increasingly complex, a review such as ours become more important as a starting point in an agent’s search for the right technology. “
The review is sponsored by Amadeus and Powersoft Computer Services and is available at www.genesys.net, at £49.50 plus postage. Genesys also publishes reviews covering the hotel reservations and tour operator sectors.
Report by Ginny McGrath
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