Teletext launches re-branding campaign
Teletext is to launch of a new brand identity and range of new multi-platform services next week.
The launch will be backed up by a £8 million multi-media national campaign from March 9, promoting Teletext’s editorial and holidays product across digital TV, online and mobile.
Teletext’s ‘Holidays on TV’ service was relaunched with the new look at the end of February and the rest of Teletext’s services, including teletextholidays.co.uk, will feature the new branding from later this week.
A spokesman said the campaign will feature the new strapline ‘Teletext. No blah blah’, highlighting of all its digital platforms and promoting the “benefit of succinct, bitesize and straight-talking editorial content”.
From May, it will launch a revamped teletextholidays.co.uk website and a standalone luxury site website targeted at affluent, independent travellers.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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