United Kingdom
United States
Asia Pacific
Thailand begins recovery campaign in the shopping malls
Thailand wants to spread the message that it is “as amazing as ever †as it seeks to restore its appeal to international tourists.
Thailand is targeting 14.5 million visitors this year – a similar figure to 2009’s arrivals – despite the impact on tourism of political turmoil and violence in Bangkok in recent months.
Tourism Authority of Thailand (TAT) is making no changes to its brand image, sticking with the popular Amazing Thailand theme.
However, for the new fiscal year, a new tag line “Always Amazes You†will reinforce the concept of “Thainess,†which will be promoted via traditional and social media channels.
The “Amazing Thailand – Always Amazes You†campaign will focus on specific activities popular in Asian markets, according to TTR Daily.
On-going promotions will be worked around Thailand’s strength as a shopping destination. TAT will work with major department stores to offer discount coupons to distribute to tourists and tour companies that offer shopping packages.
TAT governor, Suraphon Svetasreni sad, “There are 1.8 billion people using the internet, worldwide, and online media has become a part of our daily lives, so we have to concentrate on those selling channels.â€
To attract environmentally conscious travellers, TAT will introduce the “Go Green, Go Thailand†campaign.
It will bring travel agents and media to the survey green destinations, check out green label products, and join conservation activities such as planting trees and preserving coral reefs.
Ian Jarrett
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision
JetBlue scraps London Gatwick flights