Thailand showcases ‘Ignite Thailand’ soft power at WTM

Thursday, 06 Nov, 2024 0

The Tourism Authority of Thailand (TAT) is putting sustainability and its rich heritage to the fore during World Travel Market (WTM) 2024.

TAT has a large booth to showcase its latest tourism marketing initiatives and to connect buyers and sellers.

Her Royal Highness Princess Ubolratana will visit the Stand, which continues a longstanding tradition of royal support for Thailand’s presence at WTM.

Information on ‘Thai Craft Destination’ will be provided in combination with specialty travel routes focusing on low-carbon, luxury and wellness experiences, alongside details about TAT’s partners, including hotels and travel operators.

Additionally, visitors can enjoy a DIY experience of creating souvenirs from Thai traditional fabrics like lucky charms, brooches and pins.

Thapanee Kiatphaibool, TAT Governor, said “TAT is excited to engage with global tourism professionals, showcasing Thailand’s commitment to sustainability, cultural richness, and the soft power that makes the kingdom a premier destination.”

This year, the Thailand Stand hosts a diverse group of 42 Thai sellers.

This includes 32 hotels and resorts from destinations like Bangkok, Phuket, and Krabi, along with 10 destination management companies.

Four of these sellers are Thailand Tourism Awards winners, 23 are STAR-certified businesses, and two are CF-Hotels.

Additional partners include Thai Airways, Bangkok Airways, and the Thailand Privilege Card.

The UK is one of Thailand’s largest tourist markets.

From 1 January to 31 October 2024, Thailand welcomed 739,837 UK visitors, and expects to welcome one million Brits by the year-end.

During the upcoming high season from November 2024 to March 2025, there will be 552 direct flights from the UK to Thailand, offering a total of 174,864 seats.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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