Thailand showcases ‘Ignite Thailand’ soft power at WTM
The Tourism Authority of Thailand (TAT) is putting sustainability and its rich heritage to the fore during World Travel Market (WTM) 2024.
TAT has a large booth to showcase its latest tourism marketing initiatives and to connect buyers and sellers.
Her Royal Highness Princess Ubolratana will visit the Stand, which continues a longstanding tradition of royal support for Thailand’s presence at WTM.
Information on ‘Thai Craft Destination’ will be provided in combination with specialty travel routes focusing on low-carbon, luxury and wellness experiences, alongside details about TAT’s partners, including hotels and travel operators.
Additionally, visitors can enjoy a DIY experience of creating souvenirs from Thai traditional fabrics like lucky charms, brooches and pins.
Thapanee Kiatphaibool, TAT Governor, said “TAT is excited to engage with global tourism professionals, showcasing Thailand’s commitment to sustainability, cultural richness, and the soft power that makes the kingdom a premier destination.”
This year, the Thailand Stand hosts a diverse group of 42 Thai sellers.
This includes 32 hotels and resorts from destinations like Bangkok, Phuket, and Krabi, along with 10 destination management companies.
Four of these sellers are Thailand Tourism Awards winners, 23 are STAR-certified businesses, and two are CF-Hotels.
Additional partners include Thai Airways, Bangkok Airways, and the Thailand Privilege Card.
The UK is one of Thailand’s largest tourist markets.
From 1 January to 31 October 2024, Thailand welcomed 739,837 UK visitors, and expects to welcome one million Brits by the year-end.
During the upcoming high season from November 2024 to March 2025, there will be 552 direct flights from the UK to Thailand, offering a total of 174,864 seats.
Related News Stories: Amazing Thailand – TravelMole Partner News – TravelMole Saudi Tourism Authority (STA) – TravelMole Marriott – TravelMole
Related News Stories: Thailand showcases 'Ignite Thailand: Soft Power and Sustainability ... Amazing Thailand - TravelMole Thailand Showcases Soft Power And Sustainability at WTM 2024 ... Thailand highlights soft power and sustainability initiatives at the ... TATNews.org - Thailand shines at #WTM2024 in London!... | Facebook Thailand News – Three latest announcements from World Travel ... Thailand showcases 'Ignite Thailand - Soft Power and Sustainability ... Siam Real Estate (@siamrealestate) / X Thailand Winter Festivals Unveiled: A Seasonal Showcase of '7 ... Thailandeventguide Thailand lit up the World Travel Market 2024 in ...
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026