The Tourism Authority of Thailand (TAT) has teamed up with China based online travel platform Fliggy to promote Thailand tourism.
A letter of intent was inked to formally outline areas of cooperation.
They will identify locations as ‘smart scenic destinations to improve Chinese tourists’ experiences.
They will also collaborate on promoting emerging Thailand tourism destinations, as ‘potential hidden gems.’
Sudawan Wangsuphakijkosol, Minister of Tourism and Sports, said: “This signing of the LOI is set to pave the way for cooperation between TAT and Fliggy to consistently promote Thailand tourism.”
“This agreement will further strengthen our relationship and formally outline areas of cooperation.”
“The LOI will formalise the TAT-Fliggy partnership, while further enhancing the cooperation in several areas.”
They will collaborate on promotional campaigns specifically for Chinese tourists during key events such as Double 11, Golden Week, and Chinese New Year.
To help boost safety for tourists, a 24/7 Chinese customer service hotline will be set up to communicate with Chinese tourists.
Fliggy is part of the Alibaba Group and one of China’s top travel service providers.
Previously, Fliggy and TAT conducted joint campaigns during the post-pandemic reopening with livestream broadcasts promoting special Thailand tourism packages.
