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The Medium is the Message
Friday, 15 Mar, 2010
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Executive summary of Sustainable Tourism marketing guide –
In simple terms, sustainable tourism is a clear message to both hosts and guests to do the right thing… in simple terms, marketing is just a process of identifying and fulfilling needs. Both actions we perform each and every day.
Which is why possibly the greatest marketing work of all time was called “How to Make Friends and Influence People”
The fact is that marketing is the process of utilising our innate ability to engage others, understand what they want and address them with a series of useful and potent messages.
After the chaotic influence of the internet, changing both marketing and delivery methods and players, the travel and tourism industry is shortly to be hit by a double whammy – high fuel prices and the probability of carbon charges on transportation and accommodation. There is also a strong possibility of a two-tier marketplace.
Due to the continued influence of the internet the global market is fragmenting and is becoming even more suspicious, price sensitive and easily able to locate the best deals.
Moreover the array of marketing methods and marketplaces is demanding a new sales language and a multiplicity of ever-changing disciplines.
Tour operators can be forgiven for gripping on to sustainable tourism for its economic benefits. Hotels are searching for clients that provide long term sustainable benefits. Destinations will have to justify major tourism depredations to their real masters – their local taxpayers.
Everybody wants to engage in low cost, effective marketing that identifies audiences willing to pay top dollar and visit with care.
The Sustainable Tourism Marketing Guide 2010 (no 3 of the suite of 4 2010 reports) builds on the 3 continuous years of marketing guide information to provide effective, sustainable and state of the art marketing methods and opportunities of specific use to sustainable tourism.
The guide takes the reader through the myriad of methodologies from digital marketing through green guerilla marketing to social networks and opens up a whole new array of markets now opening up to sustainable tourism.
The guide provides a stimulating viewpoint on current marketing strategies and how they can be used for each and every organisation seeking to operate and market sustainable tourism in a sustainable and cost-effective way.
Valere Tjolle
To get a Special Offer on Sustainable Tourism report email [email protected]
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