The Spirit of Tasmania brings a touch of humour to new Spring/Autumn TVC Campaign

Saturday, 14 Sep, 2006 0

Spirit of Tasmania has launched a new advertising campaign presenting consumers with the unique benefits of sea travel from the mainland to Tasmania.

Using David Boon in Tasmania and Geoff ‘Coxy’ Cox in Victoria, the series encourages visitors to both states to undertake the first leg of their Great Australian Journey by sea.

National Manager Passenger Sales and Marketing, Melindy Green, said the tongue-in-cheek advertisements play on some of the many benefits of travelling via Spirit of Tasmania.

“Our research shows that people travelling to the Island State via Spirit of Tasmania stay an average of two weeks, which is far longer than those travelling by air. The geographic nature of Tasmania means that many of its treasures are best reached by car,” Ms Green said.

“Travelling on Spirit of Tasmania offers unique benefits, and the ads provide a light-hearted insight into some of the reasons people choose to travel with us, including that no-one will fall asleep and dribble on your shoulder; a view second-to-none regardless of where you are seated; and the opportunity to indulge in some of the best that Tasmania has to offer before you even arrive,” she said.

For Tasmanian viewers there is also the benefit of supporting a Tasmanian business, and keeping their ‘travel dollar’ in their local economy. Spirit of Tasmania takes more than 400,000 passengers annually and contributes approximately $348 million to the Tasmanian economy.

The television commercials can be seen in Tasmania as well as regional metropolitan Victoria during Spring and Autumn, and are supported with print and radio advertising.

Graham Muldoon

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