United Kingdom
United States
Asia Pacific
Theme park sues Taylor Swift in ‘evermore’ trademark row
A Utah theme park is annoyed at Taylor Swift’s latest album success.
Evermore Park is suing the pop diva, saying the hype behind her recent ‘evermore’ album release has kicked the theme park way down Google search results.
It is also claiming damages for trademark infringement as Swift is selling ‘evermore’ merchandise.
Evermore Park is a fantasy themed amusement park with knights and witches.
Park founder Ken Bretschneider claims Swift’s legal team had previously ignored a cease-and-desist letter.
The suit claims the album release caused ‘actual confusion’ with search volume for the album sending the theme park plummeting in search results.
The park is seeking $2 million in damages for each infringement of merchandise which is says amounts to product counterfeiting.
It is ‘incurring additional marketing and promotional costs to compete with the torrent of information related to the ‘evermore’ album and Taylor Swift.’
Swift’s lawyers call the suit ‘baseless’ and say the theme park has actually benefitted from the extra attention.
Written by Ray Montgomery, US Editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
EU entry-exit system delayed again
Qatar Airways adding Manchester flights
Jet2 unveils Samos as new Greek destination for summer 2026
ATC strike in Greece could disrupt flights this week
Carnival Cruise Line hosts Prague getaway for Fun Ambassadors