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Theme unveiled for this summer’s Make Holidays Greener campaign
‘Reduce, Reuse, Recycle’ has been chosen as the theme for this summer’s Make Holidays Greener campaign.
The annual campaign, led by ABTA in partnership with Travelife for Accommodation, will launch on June 5, World Environment Day, and will run until the end of September.
‘Reduce, Reuse, Recycle’ will follow on from last year’s campaign, ‘Say no to plastic’.
"Whilst plastics has been high on the agenda, and will continue to be, it’s important both the industry and consumers look at waste from a broader perspective to make a positive change in the long term – which ‘Reduce, Reuse, Recycle’ aims to highlight," said Nikki White, ABTA director of destinations and sustainability.
"Make Holidays Greener offers an opportunity for travel companies to try out new approaches using the waste framework of ‘Reduce, Reuse, Recycle’. By testing out new initiatives and sharing best practice of what has worked, businesses can work towards achieving ‘the circular economy’ – where resources would be in use for as long as possible and we minimise waste or pollution."
A campaign support pack has been developed and shared with travel agents, tour operators, destinations and accommodation providers to help them participate in the campaign.
It includes advice on how to engage customers, suggested social media activity and example case studies for inspiration.
Contact [email protected] to sign up and request a support pack.
ABTA’s latest research shows 36% of people would now choose one travel provider over another if they had a better environmental/sustainable record, compared to a fifth in 2011.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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