Thomas Cook is to allow customers to ‘try before they buy’ by introducing head-mounted displays in selected agencies in the UK, Germany and Belgium.
Following a successful UK trial at the Bluewater concept store in August, the travel firm has produced a range of Virtual Reality content allowing customers to view the holiday experience via a headset.
It will be featured in the Bluewater store and two other UK retail outlets that have yet to be confirmed.
Marco Ryan, newly appointed chief innovation officer at Thomas Cook, said: "Our use of VR is set to further enhance the in-store shopping experience for Thomas Cook customers, allowing them to make informed decisions regarding their next holiday using innovative technology that effectively lets them try before they buy."
