United Kingdom
United States
Asia Pacific
Thomas Cook brings back classic slogan for summer ad campaign
Thomas Cook has revived classic catchphrase ‘Don’t Just Book It, Thomas Cook It.’
It forms the backbone of a campaign to inspire a new generation of holidaymakers.
It is the first major marketing push since it was re-established as an online business in September 2020.
The cross-channel marketing campaign, including TV and video.
The advert, filmed in Tenerife by McCann Birmingham, is part of a continued push to accelerate bookings which are up more than five-fold on last year.
Ryan Cotton, Thomas Cook’s European marketing director, said: “For a business that’s less than two years old we couldn’t be prouder to be making our arrival on TV screens.”
The campaign runs now for at least four weeks across TV, radio, online video and display.
Thomas Cook is part of Fosun Tourism Group, whose other hospitality businesses include Club Med, Casa Cook and Cook’s Club.
Ray Monty
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
EU entry-exit system delayed again
Jet2 unveils Samos as new Greek destination for summer 2026
Carnival Cruise Line hosts Prague getaway for Fun Ambassadors
US tourism hit with UK, Germany travel warnings
Council moves to designate Forest of Dean a Biosphere