United Kingdom
United States
Asia Pacific
Thomas Cook brings back classic slogan for summer ad campaign
Thomas Cook has revived classic catchphrase ‘Don’t Just Book It, Thomas Cook It.’
It forms the backbone of a campaign to inspire a new generation of holidaymakers.
It is the first major marketing push since it was re-established as an online business in September 2020.
The cross-channel marketing campaign, including TV and video.
The advert, filmed in Tenerife by McCann Birmingham, is part of a continued push to accelerate bookings which are up more than five-fold on last year.
Ryan Cotton, Thomas Cook’s European marketing director, said: “For a business that’s less than two years old we couldn’t be prouder to be making our arrival on TV screens.”
The campaign runs now for at least four weeks across TV, radio, online video and display.
Thomas Cook is part of Fosun Tourism Group, whose other hospitality businesses include Club Med, Casa Cook and Cook’s Club.
Ray Monty
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Boy falls to death on cruise ship
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel