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Thomas Cook launches vital post-Christmas advertising campaign
Thomas Cook has launched its post-Christmas advertising campaign, offering up to £400 off summer holidays.
The operator, whose reputation and share price took a knock when it had to ask the banks for more money last month, is also promoting its Price Beat Promise.
The campaign is arguably the most important peak booking ad campaign the operator has ever launched as it looks to reassure customers that it's business as usual.
Launching the campaign, Ian Ailles, Thomas Cook UK & Ireland’s mainstream CEO, said: “If there’s one thing as valuable as money it’s time, we’ve been saving it for customers for 170 years.
"We’ll give holidaymakers as much or as little time and advice as they need in store to make the right decision. Those looking for a great deal over the holiday weekend can call us or visit our website and take advantage of the best prices on fantastic holidays.”
The ad campaign focuses on destinations and Thomas Cook’s 170 year history.
It launched online, in stores and on TV on Boxing Day and will start in press and radio from 31 December.
by Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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