Thomas Cook ‘planning to sell Club 18-30’

Tuesday, 14 May, 2018 0

Thomas Cook is looking at the possibility of selling off its iconic Club 18-30 brand after summer 2018.

The operator said it is ‘committed’ to the summer 2018 season, but is ‘exploring options’ for the brand after that.

Reports in the national press say young people are shunning ‘raunchy, booze-filled breaks’ and instead are now planning holidays to more Instagrammable destinations.

A report published by Thomas Cook earlier this month among 18-25s found many now prefer ‘ego’ travel – trips that let them post images to make friends envious – rather than pictures of drunken debauchery..

The survey found over half of respondents think about what their Facebook posts will look like before booking a holiday.

At its peak, Thomas Cook sent around 100,000 people abroad every year on Club 18-30 breaks.

Thomas Cook has owned Club 18-30 since 1998, although the brand began in 1965, when 580 youngsters were taken to the Costa Brava.

By 2001, it had its own TV show, Club Reps, on ITV.

The Sun said: "The change could spell the end of the sex-and-booze trips to resorts such as Malia and Ayia Napa."

Thomas Cook said: "We remain committed to Club 18-30 for summer 2018. However, we are exploring options for the future of the brand, which could include the possibility of a sale."

Lisa

Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.

From the Tel Aviv beach scene to the shores of the Dead Sea, Israel layers diverse cultures, outdoor adventures, and...

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and...

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels...

The Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) is one of several dozen national tourism organisations operating in the...

River cruising is a treat for the senses, allowing you to see, touch, feel and experience the world like never...

If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival cruise. Growing since our founding in...

Via Croatia is a concierge-type, full-service luxury DMC working exclusively with travel agents and luxury tour operators. With 20 years...

Why choose Titan Travel? There are some great travel companies out there – so why Titan? Well, we’re one of...

The Paris 2024 Organising Committee for the Olympic and Paralympic Games is responsible for planning, organising, financing and delivering the...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places...

In 2019, Buffalo Tours and Olympus Tours joined the Flight Centre Travel Group (FCTG) family and formed Discova. With the...

Jet2.com is the UK’s third largest airline, flying from ten UK airports to more than 60 destinations across Europe and beyond....

Celebrating its 30-year anniversary in 2022, Regent Seven Seas Cruises® offers guests An Unrivaled Experience® with every luxury included. Carrying...

Family-owned Olympic Holidays has been arranging holidays to Greece, the Greek islands and Cyprus for more than half century. The company is unrivalled...