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Thomas Cook promises new year push unlike any previous one
Thomas Cook has launched two new brochures in the run up to the peak-booking period – one for families and one for holidaymakers who want a more authentic holiday experience.
The first programme, called Thomas Cook Families, has a selection of 27 of the best family friendly destinations, including Cyprus, Greece, Portugal and Tunisia. Many of the properties offer Thomas Cook’s dedicated children’s club, Club:Kidsworld.
The second programme, Thomas Cook Local Flavours, is aimed at customers who want to explore beyond the hotel and get a slice of the local culture.
The programme features a handpicked selection of small, intimate properties in 36 destinations including Andalusia, Crete, Madeira and Turkey, many of which are family run and located away from busy tourist spots.
Prices lead in at £239 for seven nights in Zante, Greece.
Overall, the operator expects to take six million UK holidaymakers abroad next year, with the all-inclusive market proving particularly popular, according to executive director Holidays Division Ian Derbyshire.
He said: “The all-inclusive market gets stronger every single year. There is a shift out of self-catering towards customers going for half-board and all-inclusive. Three-star accommodation will always be the bedrock of any charter business, but the growth to four and five-star is continuing and we expect to see that growth over the course of the next 12 months.”
Thomas Cook will unveil its peak booking period campaign on Boxing Day.
Derbyshire refused to give details, but said it would be unlike any previous campaign.
It’s believed the strategy will focus less on price than in previous years.
Meanwhile, all 42 aircraft in the Thomas Cook/MyTravel fleet will be rebranded to Thomas Cook Airlines by May 1, with a seat pitch of 33 inches – claimed to be more legroom than on Virgin Atlantic and British Airways’ economy cabins.
by Lisa James
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