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Thomson opens second high-tech store
Thomson has opened its second holiday design store on Lord Street in Liverpool, incorporating some of the latest retail innovations including a touch screen interactive map and interactive tables to help customers research holidays.
High definition screens and projections around the 1,032 square foot store feature changing images and videos.
Customers can view top 10 lists and live weather information, read reviews and view videos of destinations.
Social media feeds will be steamed onto the screens to give customers a feel of what to expect from a destination before they book.
The store is zoned so customers can choose to browse on their own device or with staff in the pool area, or use a customer computer at the Advice Bar where staff are on hand to provide a more personalised experience.
TUI UK & Ireland retail director Kathryn Ward said: "The opening of our second holiday design store today is very exciting for the business and demonstrates our commitment to developing the next generation of our retail network.
"Our first store at Bluewater Shopping Centre has proved to be a huge success and it’s great to be able to offer this unique service to our customers in the Liverpool area.
"We’re combining the knowledge and expertise of our people with a range of technology that will really bring choosing and booking a holiday to life and we’re looking forward to welcoming our customers to the store."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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