Thomson shops begin rebranding

Thursday, 19 Sep, 2017 0

Thomson will this week begin the process of changing the name of more than 600 of its stores to TUI.

It also launched a new TV ad during ITV’s flagship X Factor programme to herald the name change.

The advert shows a man diving into water with the simple message: ‘Thomson is changing to TUI.’

The company said that the 20-second ad was ‘at the heart of a wide scale communications offensive that will cement the name TUI in the minds of the British public’.

The company announced in December 2016 that its summer 2017 marketing campaign ‘moments’ would be the last under the Thomson brand name, paving the way for a full re-brand by the end of the year.

Jeremy Ellis, marketing director at TUI UK and Ireland, said: "The foundations for our re-brand are firmly in place and we are primed ready to become TUI.

"We want to ensure our customers are ready to take this exciting journey with us so it’s really important that we communicate the transition clearly."

He said the campaign has been ongoing since May, reaching five million customers, and a special issue of its Discovery magazine has been sent to 1.5 million people.

"Customers are already used to seeing the TUI smile logo as it has been an integral part of Thomson branding for some time," added Ellis. "TUI has also been visible in our overseas resorts for three years and on our airline livery this summer."

Linsey McNeill

Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk

SOUTH AUSTRALIA. FOR THOSE WHO WANT A LITTLE MORE. South Australia. It’s a beautiful place. A place for the restless,...

Ensuring our guests have an unforgettable experience while sailing with us is paramount; however, your health and safety remains our...

If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival cruise. Growing since our founding in...

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels...

Travel specialists founded the company in 1999 as AC Tours. Since then we have grown and expanded to incorporate four...

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in...

Home to America’s Best Beaches, a vibrant arts community and amazing outdoor experiences, St. Pete/Clearwater is a sunny destination that...

Wonderful Indonesia Indonesia is a country blessed with countless wonders. What makes this country unique is its diverse culture and...

Some describe it as a natural playground. Some say, it’s simply unique as it offers a great array of travel...

IHG Hotels & Resorts: Redefining Hospitality Excellence IHG Hotels & Resorts is a globally renowned hospitality company that stands at...

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s...

We understand the importance of personal touch We do things a bit differently at Eventsquid. We know that we could...

Swallows and Amazons is a Brazilian adventure tour company run by the husband and wife team of Tania and Mark...

We are the UK’s leading Canada travel experts Canadian Affair Company Information Founded in 1995, Canadian Affair offers an...

We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal...

Arival advances the business of creating amazing in-destination experiences. We provide events, insights, and community for creators and sellers of...