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Thomson uses social media to challenge cruise image
Thomson Cruises has launched a new social media campaign challenging ‘misconceptions’ about cruise holidays.
The promotion, #NotForMe, has seen 12 influential photographers, bloggers and vloggers using British humour to challenge opinions on their social channels during February.
They have been onboard Thomson Dream and Thomson Celebration, visiting the Caribbean and Central America keeping tight lipped over the fact that they are on a cruise.
The tongue-in-cheek campaign challenges mistaken beliefs about cruise holidays showing the diversity of the destinations visited and the experiences on offer.
Managing director of Thomson Cruises, Helen Caron, said: "We often hear the phrase "not for me" from people who haven’t explored what experiences a cruise has to offer. We tailor our itineraries to make sure everyone from couples to families gets the most out of their time ashore – every day is a new adventure."
Thomson Cruises said images and videos captured by the 12 voyagers, are currently showcased on www.thomson.co.uk/not-for-me*, and will be used as part of a wider marketing campaign across the UK.
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