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Tim Wright leads UK dynamic packaging expansion plan
Industry veteran Tim Wright is to lead a move into the UK by US dynamic packaging technology firm HyperTech Solutions.
A new London-based arm HyperTech Solutions UK (www.hypertechsolutions.com) will be the vehicle to be used for the expansion plans.
The company powered the first US travel business to offer dynamic packaging in 2000 and provides applications for automating complex travel reservations. These include advanced dynamic packaging functionality for travel agents, tour operators, online portals and other travel suppliers.
HyperTech won the World Travel Market 2006/TravelMole technology award for best dynamic packaging tools for agents last year.
An independent consultant’s report described HyperTech’s solutions as excellent for their tour handling and multi-inventory capabilities, distribution, channel and dynamic pricing, on and offline work flow, mark up handling, and hotel contracting and pricing, according to the company. Net fares capabilities were ‘comprehensive’, and GDS interfaces ‘very good’, as were HyperTech’s online solutions.
While HyperTech’s solutions are affordable for smaller travel agencies, Wright claimed they also meet the more complicated requirements of large agencies and operators.
He said: “We harness leading edge, open standard technologies into robust solutions that are implemented on time and on budget. They are particularly effective for more demanding requirements, and the tougher the job, the better we respond.”
Wright, formerly head of business development and distribution for FEXCO AllTravel, described the company as a “well-kept secret” adding: “Those who know HyperTech know just how its technology can make a real business difference. Today, UK travel companies can choose HyperTech as a local partner that truly understands travel, the challenges and opportunities facing the industry, and the role of leading edge technology. And most importantly, we ensure our technology delivers.”
Report by Phil Davies
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