Tokyo Metropolitan Government has inked a partnership deal with New York City’s official destination marketing agency NYC & Company to cross promote the destinations.
The collaboration includes exchanging marketing assets and sharing best practices in tourism marketing.
The city-to-city partnership will see each promote tourism to the other destination in their home markets to help influence seasonal travel.
Ads will appear promoting travel to New York City in selected Tokyo subway stations and on trains beginning November 13.
Then Tokyo will be showcased on bus stop shelters and Link NYC screens across the five boroughs of New York City the following week.
"New York City was Tokyo’s first Sister City. Since the establishment of this relationship in 1960, our two metropolises have enjoyed a great deal of exchange. We hope this new tourism partnership between New York City and Tokyo will result in more international visitors coming to Tokyo from New York, and lead to even more opportunities for exchange between our two cities," said Yuji Fujita, head of Tokyo’s bureau of industrial and labor affairs.
"As Tokyo gears up for the Tokyo Olympic and Paralympic Games, our goal is to welcome 25 million visitors to our city by 2020. I am confident that our partnership with New York City, one of the world’s greatest tourism destinations, will be extremely beneficial for the international tourism of both our charming cities."
NYC & Company president and CEO Fred Dixon said: "We look forward to learning from each other and working together in the years ahead to create mutually beneficial opportunities to increase international travel by positioning NYC and Tokyo as not-to-be missed destinations."
