United Kingdom
United States
Asia Pacific
Too sexy for your plane?
Reports today that low cost carrier Jetstar has backed out of a high profile media campaign for Lynx deodorant beacause the ads were deemed ” too sexy”.
Jetstar was to do a promotional deal with deodorant brand Lynx but the company has severed all ties with the brand after it became aware of the sexual content of the ads.
The ad, which debuted during Australia’s World Cup qualifier against Uruguay, depicts busty air hostesses pampering male passengers.
The stewardesses provide massages, cuddles and hot tubs.
It is understood a Jetstar plane had already been painted in the new livery to co-incide with the campaign and has now been hastly returned to normal at a cost of tens of thousands of dollars.
“Under no circumstances were we aware of the extent the marketing campaign was tipped towards the type of imagery they were promoting,” Jetstar spokesman Simon Westaway said. “We carry a lot of families and the last thing we want to see is that kind of behaviour associated with our flights.”
Mr Westaway said at no point were Jetstar hostesses asked to engage in behaviour depicted on the ads.
Graham Muldoon
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations