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Too sexy for your plane?
Reports today that low cost carrier Jetstar has backed out of a high profile media campaign for Lynx deodorant beacause the ads were deemed ” too sexy”.
Jetstar was to do a promotional deal with deodorant brand Lynx but the company has severed all ties with the brand after it became aware of the sexual content of the ads.
The ad, which debuted during Australia’s World Cup qualifier against Uruguay, depicts busty air hostesses pampering male passengers.
The stewardesses provide massages, cuddles and hot tubs.
It is understood a Jetstar plane had already been painted in the new livery to co-incide with the campaign and has now been hastly returned to normal at a cost of tens of thousands of dollars.
“Under no circumstances were we aware of the extent the marketing campaign was tipped towards the type of imagery they were promoting,” Jetstar spokesman Simon Westaway said. “We carry a lot of families and the last thing we want to see is that kind of behaviour associated with our flights.”
Mr Westaway said at no point were Jetstar hostesses asked to engage in behaviour depicted on the ads.
Graham Muldoon
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