Top ten green misconceptions stopping business greening revealed

Saturday, 14 Dec, 2010 0

Andrea Nicholas of GTBS

Fear is single biggest threat says GTBS

‘Fear’ is the single most common reason for hoteliers failing to adopt green practices, according to GTBS managing director Andrea Nicholas who says that around 80% misunderstand the implications of sustainable practices. She has compiled a top ten list of the most frequently cited misconceptions.

The Green Tourism Business Scheme eco-label has helped thousands of businesses gain certification for being environmentally-friendly. A Green Tourism Week taking place in June 2011 will feature a strong educational dimension intended to increase hoteliers’ understanding of sustainability.

The top ten ‘eco-excuses’ are:

Too complicated
Takes too much time
Overly costly to implement
Customers don’t care about green
Venue is unsuited to sustainable practices
Significant staff training will be needed
Benefits take too long to realise
Staff won’t engage with initiatives
Not an immediate priority
Risk of efforts being branded ‘greenwashing’

Says Nicholas, ‘Hoteliers need to appreciate the bigger picture, which is that greening is not only an essential part of competitive positioning but also to a great extent straightforward in implementation and quick to deliver savings. The tourism sector must adopt a supportive, handholding approach to ensure that groundless prejudices do not threaten sustainability efforts.’

Valere Tjolle
Valere Tjolle is editor of the Sustainable Tourism Report Suite 2011 – latest news on the suite at www.travelmole.com/stories/1145615.php

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