Tourism Australia ads ‘challenge perceptions’ - TravelMole


Tourism Australia ads ‘challenge perceptions’

Tuesday, 13 Feb, 2006 0

A £650,000 advertising campaign has been launched by Tourism Australia in co-operation with Singapore Airlines.

The month-long promotional push is designed to “challenge consumers perceptions of Australia” through print, radio, outdoor and online ads.

Each ad is illustrated with a lead-in return fare with SIA of £599 from London or Manchester to Australia. The call to action includes both the Singapore Airlines website, www.singaporeair.com, and Tourism Australia’s website, www.australia.com/flights.

Tourism Australia Europe marketing director Emma Bradley said: “The UK consumer feels like they know Australia as it is a destination we have a longstanding affinity with.

“However, although this campaign includes instantly recognisable images the executions highlight that there is so much more to discover during a holiday to Australia and many surprising aspects of the country still to uncover.”

SIA’s UK and Ireland sales and marketing manager Tony Lusk said:  “This campaign reinforces the message that Singapore Airlines is Australia’s ‘most frequent visitor’. Over two million people flew to Australia with Singapore Airlines in 2005.

“This year we’re expecting record figures. The Commonwealth Games in Melbourne in March and the Ashes re-match starting in November in Brisbane will add to the list of reasons to visit Australia.” 

Report by Phil Davies 

 

 

 



 

profileimage

Phil Davies



Most Read

Mark Jaronski of Explore Georgia on FIFA World Cup 2026

Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange

North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari