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Tourism Australia appoints new UK Regional General Manager
Tourism Australia has appointed Andrew Boxall as new Regional General Manager UK and Northern Europe.
Boxall brings more than 25 year of tourism industry experience and has worked internationally across the Middle East, India, Europe, and the UK.
Most recently he was the Flight Centre Travel Group’s executive general manager for supply and partnerships in the UK and Europe as well as MD for Germany.
He will step into the role from Monday 15 July following the departure of Sally Cope.
The position reports to Tourism Australia’s Executive General Manager Commercial & Business Events Australia, Robin Mack.
“During her time Sally has done a tremendous job of overseeing Tourism Australia’s operations in the UK and Northern Europe. We are so grateful to have her expertise on the ground to support Andrew’s transition,” Mack said.
“Andrew joins our business at a critical time as we get nearer to full recovery of international visitation from this important tourism market.”
The UK was the fourth largest market for visitors and third for spend in 2019.
“I am thrilled to be joining Tourism Australia at a time when we are looking at tourism growth beyond recovery,” Boxall said.
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