United Kingdom
United States
Asia Pacific
Tourism Australia appoints new UK Regional General Manager
Tourism Australia has appointed Andrew Boxall as new Regional General Manager UK and Northern Europe.
Boxall brings more than 25 year of tourism industry experience and has worked internationally across the Middle East, India, Europe, and the UK.
Most recently he was the Flight Centre Travel Group’s executive general manager for supply and partnerships in the UK and Europe as well as MD for Germany.
He will step into the role from Monday 15 July following the departure of Sally Cope.
The position reports to Tourism Australia’s Executive General Manager Commercial & Business Events Australia, Robin Mack.
“During her time Sally has done a tremendous job of overseeing Tourism Australia’s operations in the UK and Northern Europe. We are so grateful to have her expertise on the ground to support Andrew’s transition,” Mack said.
“Andrew joins our business at a critical time as we get nearer to full recovery of international visitation from this important tourism market.”
The UK was the fourth largest market for visitors and third for spend in 2019.
“I am thrilled to be joining Tourism Australia at a time when we are looking at tourism growth beyond recovery,” Boxall said.
Related News Stories: American, Australian tourists shot dead in Mexico Seabourn appoints aboriginal traditional owners as ship godparents VisitBritain appoints US market SVP NCL appoints Gary Anslow as UK chief – TravelMole Loganair appoints new CEO Melbourne Airport hails new international traffic record – TravelMole Pacific Asia Travel Association (PATA) – TravelMole Partner News – TravelMole Visit Tampa Bay – TravelMole Philippine Airlines – TravelMole
Learn more about : Tourism Australia ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled