United Kingdom
United States
Asia Pacific
Tourism Australia campaign ‘Come and Say G’day’ takes off
Tourism Australia and Qantas have teamed up to lure Brits down under.
It is part of the recently launched Come and Say G’day campaign.
The multi-market partnership has started in the UK.
It includes a series of new ads, social assets and online videos.
The ad sees Tourism Australia brand ambassador Ruby the kangaroo brought to life with CGI animation.
It encourages international visitors to discover regions as well as major cities.
“Qantas is proud to be airline partner for the campaign,” said Qantas CMO Petra Perry.
“The campaign is building awareness that international tourists can easily travel directly to Australia.”
Tourism Australia will work with Qantas in 10 international markets, including the US, Japan, Korea, NZ and Indonesia.
G’day is now available to view on Qantas aircraft via inflight entertainment globally.
Learn more about : Tourism Australia ( Asia Pecific ) Tourism Australia ( United Kingdom )
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