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Tourism Australia global campaign launches
Tourism Australia’s new global campaign, Come and Say G’day, is set to go live
Reminding travellers why ‘There’s Nothing Like Australia’ it launches in key international tourism markets around the world from 20 October 2022.
The multichannel Come and Say G’day campaign includes new broadcast ads (in 60, 30 and 15 second versions), print and high impact Out of Home advertising placements, as well as social, digital, and content marketing.
The campaign activity will be enhanced with partnerships with airlines, state tourism organisations, and distribution partners globally.
Brand Ambassador, Ruby the CGI animated souvenir kangaroo, has been appearing on billboards around the world in the past week.
“Come and Say G’day is unashamedly Australian through the use of a globally recognisable icon in Ruby the kangaroo who goes on an adventure across the country,” Tourism Australia Managing Director, Phillipa Harrison said.
Ruby is voiced by Australian actress Rose Byrne.
A short film, G’day, will premiere at launch events across the world.
Alongside a launch event in London, media and viewing events will occur in Tokyo, Singapore, Mumbai, Frankfurt, Berlin, Paris and New York.
Come and Say G’day is Tourism Australia’s first global campaign since 2016.
Learn more about : Tourism Australia ( Asia Pecific ) Tourism Australia ( United Kingdom )
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