United Kingdom
United States
Asia Pacific
Tourism Australia no plans for TV ads in Aus
Thursday, 20 Jun, 2006
0
Tourism Australia has shelved its direct advertising campaigns on TV and in print in Australia in favour of “content driven” promotion, Australia’s director of industry and organisation development, Andrew McEvoy, said at ATE 2006.
He said that Australian travellers are wary of marketing campaigns, and respond more positively to indirect marketing opportunities.
Mr McEvoy added, that Tourism Australia has no plans to run the controversial “Where the bloody hell are you?” campaign domestically, due to a poor response from a test audience.
Domestic tourism is expected to fall 0.8 per cent in 2006.
Report by John Alwyn-Jones from ATE 2006
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike