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Tourism Australia rolls out week-long domestic tourism blitz
Tourism Australia has launched a short marketing blitz to get Aussies to book their next domestic trip and help the country’s struggling tourism operators.
The $5 million promotion is the first major initiative for 2021 of the ‘Holiday Here This Year’ campaign.
It has the ‘Australia, the best is in your backyard’ tagline.
It features Australian destinations, tour products and experiences with a presence on television, online and print.
"We want Australians to get excited about holidaying in Australia. Our country is one of the most popular tourist destinations in the world, and this year is an opportunity for Australians to discover why," said Minister for Trade, Tourism and Investment Dan Tehan.
"This nationwide advertising blitz will inspire Australians to plan and book their next domestic getaway in the weeks and months ahead."
Due to the impact of Covid, Tourism Australia was allocated a bumper $231.6 million to focus mostly on the domestic market and drive the tourism industry recovery.
The campaign runs until 6 February.
Written by Ray Montgomery, Asia Editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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