Tourism New Zealand taps Trip.com to promote NZ travel


Tourism New Zealand taps Trip.com to promote NZ travel

Tuesday, 02 Jul, 2023 0

Trip.com Group has joined hands with Tourism New Zealand to promote the destination across the Asia Pacific region.

A Memorandum of Understanding was signed in the presence of New Zealand Prime Minister Chris Hipkins, who is currently on a visit to China.

As part of the collaboration, both parties will launch a series of joint marketing campaigns to attract tourists from across Asia Pacific.

The markets include the China mainland, Hong Kong, Taiwan, Japan, South Korea, Singapore, India, Malaysia, Indonesia, Thailand and Australia.

The partnership marks the first Asia Pacific pan-regional collaboration for both sides.

Edison Chen, VP of Destination Marketing at Trip.com said, “With the reopening of China’s border, we have seen a marked increase in outbound travel-related bookings and searches in the recent months.”

“We look forward to collaborating with Tourism New Zealand to leverage our resources and deep data insights.”

Data from the Ctrip and Trip.com platforms show a keen interest in travel in Asia Pacific, including New Zealand.

Flights searches to New Zealand have seen an increase of nearly 560% year-on-year, and the volume of bookings was up over 570%.

The Chinese mainland was the top source of arrivals to New Zealand in the first half of this year, followed by Australia, Indonesia, Singapore and Japan.

Tourism NZ CEO René de Monchy said, “Through the partnership, we aim to provide  more convenient booking methods and personalised itinerary planning.”



Learn more about :   Tourism New Zealand ( Asia Pecific )  



 


profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari