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‘Traditional’ airlines gaining online share
EasyJet remains the clear leader in the UK online transport sector according to the latest statistics from Hitwise, but full service schedule airlines like BA have gained ground. The no-frills airline notched up a 12.9% share of visits to UK transport sites in the week ending 28 February. This has fallen from an average 14.4% share during December 2003. However, the share was not taken by no-frills rival Ryanair, which remains in second spot with an 8.5% share of visits to UK transport sites. This hasn’t moved significantly from 8.3% in December 2003. The largest gain by an airline in the top ten was made by Flybe, which came seventh in the table with a 2.8% share. It previously had less than 2% of the share of visits and didn’t make the top ten. Two other airlines increased their share of visits. BA went up from fourth place to third place with a 6.7% (it was 6.3% in Dec 2003) and bmi came tenth (below bmibaby in fifth) with a 2.35% share of visits. Three rail websites remained in the top ten but all lost share in UK visits to transport sites since December. National Rail dropped from 7.1% in December to 5.4% in the week ending 28 February, thetrainline.com also lost share from 4.2% to 3.3% and the thetrainlinestore.com lost share from 3.4% to 2.7%. For more information about Hitwise statistics, please contact Jannie Cahill, Hitwise UK Ltd, Tel: +44 (0)20 7378 3619; E-mail: [email protected] Information supplied to TravelMole by Hitwise, the global leader in real-time competitive intelligence, providing businesses with unique and actionable business information to maximise ROI. Each day, Hitwise monitors how over 25 million global Internet users interact with over 450,000 online businesses across 160 categories. Hitwise measures the most popular websites, profiles the demographics of visitors to these sites, as well as analysing where traffic is coming from and going to. Report by Ginny McGrath
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