Training pack launched to help agents sell cruises

Saturday, 24 Aug, 2005 0

A customer marketing training pack for agents who find selling cruises “an uphill struggle” has been produced by Ocean Village.

The pack is being launched in September and is designed to demonstrate to agents that there are elements of the casual cruise company that appeal to all age groups and customer profiles.

The pack consists of a series of postcards detailing four key user groups – Young & Funky; Too Young to Be Grandparents; Happy Families; and Free-spirited Forties.

The groups were identified after customer research, surveys and examination of the existing customer database. The findings were then analysed using the MOSAIC customer profiling system.

Once the top 10 profiles were identified, the company broke down the results further to create four distinct customer profiles that agents could easily recognise and distinguish between.

Each user group postcard includes a snapshot of lifestage, lifestyle, attitude and holiday habits before detailing what elements of Ocean Village would appeal to the group, giving tips on what agents should focus on when selling the brand to each group.

A comparison table detailing the benefits of Ocean Village versus a conventional cruise or typical package holiday is also included in the pack.

Ocean Village head of marketing communications Gill Haynes said: “Cruising is the fastest growing sector of the travel industry at the moment and this is being fuelled by first time cruisers in the 30-50 year old age bracket.

“However, some agents are still claiming that selling cruising to their customers is an up hill struggle so we designed this training pack to help them identify the areas of Ocean Village that would appeal to their customers.”

The line claims that the average age of an Ocean Village passenger is 43, at least a decade younger than that for conventional cruise companies.

Report by Phil Davies

below social share icons

Phil Davies

This is Jersey. An island shaped by the sea where some of the most astonishing tides in the world circle...

Queensland – where it’s rude not to stare Here in Queensland, there’s plenty to do. But there’s even more to...

The Paris 2024 Organising Committee for the Olympic and Paralympic Games is responsible for planning, organising, financing and delivering the...

Via Croatia is a concierge-type, full-service luxury DMC working exclusively with travel agents and luxury tour operators. With 20 years...

Offering the most powerful portfolio in the industry, our 30 brands and 8,000+ properties across 139 countries and territories give...

The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors’ experiences by providing information, resources and trip planning tools...

STA was established to support the growth of the travel and tourism sector by serving the needs of tourism companies...

We make travel accessible for everyone We believe everyone should be free to experience the world. For us, there’s no...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places...

Cunard is the operator of luxury cruise ships Queen Mary 2®, Queen Victoria® and Queen Elizabeth®. Renowned for impeccable White...

We understand the importance of personal touch We do things a bit differently at Eventsquid. We know that we could...

ITB Asia, Asia’s Leading Travel Trade Show, is an annually held B2B trade show and convention for the travel industry; it is designed...

Family-owned Olympic Holidays has been arranging holidays to Greece, the Greek islands and Cyprus for more than half century. The company is unrivalled...