Trainline develops new generation of ticketing
The Trainline has begun trials of the ‘next generation’ of ticketing, designed to help agents and frequent rail users.
The company’s head of account management, Claire Morrissey, said there would be two major developments this year with regards to ticketing.
“We are currently trialing centre own ticketing with Virgin Rail and CrossCountry, where people can print their own tickets on A4 laser printers, including advanced fares,” she said.
“We are also looking at trials of mobile, smart ticketing, where the ticket is sent straight to your mobile phone and simply scanned on board the train.
“This will also give us enhanced CSR reporting, as we know a passenger has boarded.”
Speaking at the Business Travel Show, Morrissey said in the three months after The Trainline rebranded and simplified its website last September, it has helped its customers save £32.5 million, by not having to buy tickets at the station.
She said there had also been a 31% increase uptake in advanced fares during the same tree months, compared to 2007.
“We are finding that in the credit crunch, we’ve actually seen an increase in spend but travellers are buying a lot better,” she said.
“We’ve seen the average ticket value come down by 13% in September, October and November.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season