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Trainline launches ad campaign
Trainline has launched a new marketing campaign with the strapline ‘Wonderfully Predictable’.
Its biggest brand investment to date, the independent rail and coach platform has moved away from one-off TV ads and campaigns.
Instead, the new ‘brand idea’ will be ‘brought to life’ across all channels, including social media and online.
Rolling out across the UK, France and Italy through January and February, the ad makes its debut on TV and in cinemas across the UK this month during screenings of the aptly-named Hollywood film The Commuter.
The ad is centred around a dramatic railway station spy chase which quickly loses its intensity when a helpful traveller with the ‘wonderfully predictable’ Trainline app gives the film’s hero ‘real-time’ train times and platform information which help her locate the villain.
"The platform will highlight how the innovative tech company provides accessible, personalised travel information through its app to help make journeys easier and more straightforward," said the company.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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