Transamerica Hospitality Group partners with eRevMax to optimize online sales

Transamerica Hospitality Group, one of the largest hotel groups in Brazil has partnered with eRevMax to optimize online sales through efficient channel management. All the properties of the group will now use RateTiger Channel Manager to update availability, rates and inventory across multiple connected sales channels.

As part of the Alfa Group, Transamerica Hospitality has 21 properties located across various cities of Brazil.  The group offers over 4800 spacious apartments, placing them among the first and largest management network of hotels in the country. RateTiger Channel Manager will help all these properties to increase online sales by ensuring real-time room availability across all distribution channels through automatic adjustment from a pooled inventory strategy.

"RateTiger offers two-way XML connectivity with multiple online channels – this makes it an important partner for us to implement our online distribution strategy effectively. We are using the RateTiger product across all 21 properties to ensure efficient distribution of rates and inventory across all channels seamlessly. Furthermore, it provides us tighter control of our inventory for improved occupancy and revenue," said Paulo Bertero, Director at Transamerica Hospitality Group.

"We are very happy to partner with Transamerica Hospitality Group. The Brazilian travel and tourism industry is booming with significant growth in the number of international and domestic tourists. RateTiger will help Transamerica Hospitality Group to improve online exposure and optimizing revenue by updating rates and inventory across multiple distribution channels and travel portals in real-time," said Ricky Castoldi, VP Sales Americas at eRevMax.

RateTiger by eRevMax provides fully integrated channel management and connectivity solution that entirely automates the connection between hotel inventory systems and distribution channels, regardless of business model, connectivity type or geography.

About Transamerica Hospitality Group: The Transamerica Hospitality Group is part of Alfa Group, one of the strongest and most transparent conglomerates of Brazilian Business and has experience of over two decades in the hotel industry. Currently the group manages 21 hotel properties located in the city of São Paulo, São Paulo coast and countryside, Rio de Janeiro, Curitiba and Recife. The properties follow the standard international classification, segmented at midscale, upscale and luxury. Each unit has a secondary identification that categorizes the style of the customer, meeting their needs in hospitality. The ventures are named Classic, Executive, Prime and Prestige. Besides Transamerica Hospitality Group, the Alfa Group owns the brands of Alfa Bank Investment, Alpha Leasing, Alfa Brokerage Rates, Securities Alfa Insurance and Social Security.

About eRevMax: eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering – LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed Competitor Intelligence & Business Analytics with traditional Channel e-Distribution. Incorporated in 2001, eRevMax helps over 20,000 hotel hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost. For more details, please visit http://www.erevmax.com/ or contact us on [email protected]

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