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Travel agencies winning out against the web
Saturday, 13 Jan, 2009
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TravelMole Guest Comment by AITO Specialist Travel Agents chairman Barry Moxley (Traveltime)
I’ll be the first to admit that the current economic climate is doing the travel industry few favours – but it is providing AITO Specialist Travel Agents with increasing opportunities.
Sales are gradually picking up in the New Year and, although it’s a little early to evaluate how things will pan out long-term as most people have just returned to work, we are positive about future sales.
One of the interesting trends we have witnessed is the consumer’s new perception of travel agents.
In recent years, people would pop into their local agency, chat with the staff, leave with a selection of brochures and in many cases book their holiday direct.
Now we are finding that people are using the internet as a research tool, getting an idea of what they want and then visiting their local agency to getting advice before making the booking.
People have become increasingly suspicious of online deals and offers and want the security and expertise that is offered by a good travel agency.
Reports in the press in the last few days back this up – searches for flights on the web have reduced by 42% as consumers realise that the web doesn’t provide the full story in the way that a decent travel agent does.
The AITO Specialist Travel Agents ’ domestic conference in Warwick this weekend is an excellent opportunity for over 70 fellow agents to exchange expertise, views and ideas, to meet with over 35 AITO tour operators and to learn as much as possible on a wide range of topics.
There will be training sessions on crucial topics such as financial protection and insurance, ideas on creating websites on a budget, and how to sell in turbulent times. We’ll also hear practical tips on marketing, including e-marketing for dummies.
Despite the struggling economy, people are already fed up with the term ‘credit crunch’ and will take a holiday in 2009.
They may be more cautious about how much they spend but this is where AITO Specialist Travel Agents are at the head of the pack, offering expertise, service and value for money.
We believe that finding the right holiday for each individual and then going the extra mile and offering additional options where clients can save money or gain added value is the key to success – this year more than ever.
2009 may well be a difficult year for consumers and businesses alike.
Those businesses that succeed will be those that offer quality, value and service.
Many of us have been through hard times in the past and come out stronger on the other side. There is no reason to believe that we cannot do so again by working closely with our partners.
Phil Davies
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