United Kingdom
United States
Asia Pacific
Travel content provider in rebrand
UK-based online travel content provider Whatsonwhen is being rebranded as Frommer’s Unlimited two years after its takeover by the US travel guide publisher.
A global sales and marketing push is supporting the launch of the new brand which provides rich travel content across a range of platforms, from websites to mobile devices.
By bringing the capabilities of the two businesses together under a single brand, the company believes it can gain a stronger foothold as a rich content provider to leading travel groups.
Clients already include InterContinental Hotels, British Airways, Virgin Atlantic, lastminute.com, Eurostar and STA Travel.
Vice president and global travel publisher Rob Flynn, formerly CEO of WhatsonWhen, said the combination would better enable Frommer’s content, sourced from 200 authors worldwide, to be integrated into a range of platforms.
These include the iPhone, other next generation mobile devices and travel company websites.
Flynn said: “Even in the current climate, travel brands are investing more online than offline, particularly in the early booking cycle.
“They are trying to squeeze every once out of the value chain.â€
He said that while Frommer’s Unlimited does provide user-generated material, travel clients are looking for information provided from a reliable and trusted source.
The content can also be tailored and maximised to attract internet search terms for improved SEO.
As a global publishing company, Frommer’s provides multi-lingual content across six European languages and is to introduce Chinese, Japanese and Korean in 2009.
by Phil Davies
Phil Davies
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel