Travel Counsellors survey highlights demand for responsible travel

Wednesday, 06 Aug, 2019 0

A survey by Travel Counsellors of 500 UK consumers has found 79% look for sustainable credentials when booking holidays.

Travellers are considering the environmental impact of their trip and also the implications their trip will have on local economies, cultures and the natural heritage of the destination.

With nearly half of the people surveyed travelling two to three times a year, over 60% of respondents believe the responsibility should be on travel companies and hotels to support sustainable tourism, with 72% agreeing that travel companies could be better in promoting the right sustainable products.

Steve Byrne, CEO of Travel Counsellors, said: "Whilst consumer demand for responsible travel options is becoming more and more tangible, travel companies must apply ongoing efforts to meet and exceed these expectations."

The survey also found 94% of travellers want to learn more about how tourism supports local people and the economy.

"Education and knowledge sharing plays a vital part in travellers increasing interest and appetite for sustainable experiences, and travel companies can and should adopt a key role in supporting customers to make the best choices," said Byrne.

"We support 1,800 Travel Counsellors to understand their role in consumer buying decisions, and their responsibility to facilitate informed choices, by delivering online training modules and webinars on sustainable travel and responsible tourism."

below social share icons

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

Philippine Airlines (PR), also known as PAL, is the Filipino flag carrier. The company started their operations in February 1941,...

The Mexico Tourism Board serves as the driving force behind Mexico’s global appeal, orchestrating targeted marketing campaigns to showcase the...

If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival cruise. Growing since our founding in...

Home to America’s Best Beaches, a vibrant arts community and amazing outdoor experiences, St. Pete/Clearwater is a sunny destination that...

Here at Elegant Resorts, luxury travel is in our DNA. True pioneers in the industry, we were the first specialist...

The Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) is one of several dozen national tourism organisations operating in the...

Consisting of the three Maritime provinces of New Brunswick, Nova Scotia, and Prince Edward Island as well as Newfoundland and...

Welcome to Qatar Airways Qatar Airways is proud to be one of the youngest global airlines to serve all...

IHG Hotels & Resorts: Redefining Hospitality Excellence IHG Hotels & Resorts is a globally renowned hospitality company that stands at...

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in...

It’s easy to find perfection in Santa Barbara, but what if there was even more of your favorite finds, activities,...

We are a small-group adventure travel operator offering more than 750 tours in 100 countries, on all seven continents. Our...

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme. GHA...

Jet2.com is the UK’s third largest airline, flying from ten UK airports to more than 60 destinations across Europe and beyond....

Palladium Hotel Group is a renowned Spanish hotel chain that first emerged towards the end of the 1960s. Currently present...

ECOMMPAY is an international payment service provider and direct bank card acquirer, engineering bespoke payment solutions for clients worldwide. Our...